On-Screen Media Slides and commercials are screened during a movie entertainment program consisting of paid advertisements, movie trivia and Cox Capitol Theatre own promotions. Slides and commercials are diplayed before every movie and some events. Who See's Your Ad? Most moviegoers see your ad
90% of the audience arrives 10-15 minutes in advance. Moviegoers dine out when they go to a movie
72% of the movie audience combine dining out and moviegoing. Moviegoers shop when they go to a movie
69% of the movie audience combine shopping and moviegoing. Theatre advertising reaches people who do not watch TV
42% of moviegoers are in the two lightest TV viewing categories. This audience is better reached by theatre advertising than by television. Moviegoers are well educated
65% of adult moviegoers are college educated. Moviegoers are affluent
75% of adult moviegoers have annual incomes of over $40,000. Moviegoers are in the prime buying years
43% of moviegoers are from 21-39 years old. The median age is 31. Moviegoers remember your ad
In-theatre advertising has over three times the recall of television ads: 96.6% of movie viewers will remember your ad one hour later compared to only 27% for television!
Sign up today. Sources: Journal of Consumer Marketing & Motion Picture Association of America |
